Influencer marketing is taking the eCommerce industry by storm. Brands that tap into the highly engaged communities of influencers are witnessing firsthand the powerful sales potential they can generate.
It's not just about short-term boosts in revenue; the long-term impact of increased brand awareness is undeniable.
Take this stat: 45% of European Gen Z shoppers are more inclined to buy fashion items they’ve seen influencers wear over what traditional celebrities are promoting. And it's not just a trend. With 75% of people using social media for purchasing advice, the intent to buy through these platforms is at an all-time high. Moreover, nearly 70% of consumers trust influencer recommendations, proving just how valuable this channel is.
The bottom line? If you're not using influencer marketing to boost sales on your Shopify mobile app, you're missing out on a massive opportunity.
In this post, we’ll dive into how you can use influencer marketing to increase your mobile app’s sales and tap into this booming market.
Let’s dive right in!
How can you use influencer marketing to drive more sales from your eCommerce mobile app?
Love it or hate it, influencer marketing is an undeniable force in driving sales, particularly in eCommerce. Here’s how you can leverage its potential for your Shopify mobile app, unlocking one of today's most effective customer acquisition strategies:
1. Collaborate with influencers to promote your Shopify mobile app
The first step to driving sales from your Shopify mobile app is ensuring that your target audience installs it. After all, without app users, there are no potential customers to buy your products. One of the most effective ways to achieve this is by partnering with influencers who have a dedicated and highly engaged following.
You can consider collaborating with a popular Instagram influencer in your niche. You could ask them to create content around your Shopify mobile app, showing what makes your brand unique and valuable to their audience.
A powerful tactic here is to offer in-app exclusive promo codes. For example, let’s say the influencer posts a Reel showing their favorite product from your eCommerce app and mentions a special discount code that can only be redeemed within your app.
This strategy plays on the psychological effect of scarcity and exclusivity. Most of the influencer's followers, especially those interested in your products, will be inclined to download the app to take advantage of the deal.
Once the app is installed, you’ve opened the door for more strategies to increase sales. Influencers already have the trust of their followers, which means when they promote your app, their audience is more likely to take action.
Also Read: 2x your eCommerce App Installs: A 2024 Launch Checklist for Shopify Businesses
2. Collaborate with influencers to promote your collections
Now that you’ve successfully increased your app downloads, the next step is to guide your new app users towards your collections—particularly those that are high-margin or best-selling. This is where the relationship with influencers becomes even more valuable. After a few days or weeks, you can collaborate with the same influencer (or group of influencers) to promote specific collections through their content.
For example, suppose you have a collection of premium fashion items that you want to spotlight. You can partner with the influencer to create content that highlights this collection, showing how to style or use the products in a real-life setting.
If you’ve built your Shopify mobile app using Appbrew, you can take this collaboration a step further by integrating influencer-generated content directly into your app. This helps create a seamless brand experience for your customers, building trust and recall every time they see the influencer’s content in-app.
By incorporating influencer content into your product listings or collections, you're not only increasing the perceived value of your products but also reinforcing the bond between the influencer and your brand. When users see the influencer's endorsement both on social media and within your app, it fosters a sense of continuity and authenticity, which can drive even more conversions.
3. Add “Shop the Look” functionality to your Shopify mobile app
"Shop the Look" has become a highly effective feature in eCommerce, and for good reason. It offers customers the ability to purchase an entire outfit, room decor, or set of products directly from a single image or video, often styled by influencers or brand ambassadors. This functionality simplifies the shopping experience and makes it easier for customers to visualize how different products work together.
Why does "Shop the Look" work so well?
- It showcases multiple products in a real-life setting.
- It helps customers discover items they might not have searched for individually.
- It reduces friction by allowing customers to buy multiple products at once.
With Appbrew’s, a Shopify mobile app builder, advanced product showcase feature, you can integrate this "Shop the Look" functionality within your Shopify mobile app. Not only can you add lifestyle images or videos, but you can also feature content from influencers who’ve partnered with your brand.
These influencer-created lifestyle images and videos often resonate more with customers than traditional product photos because they feel more authentic and relatable.
When customers see an influencer showcasing a complete look or product setup that they love, they're more likely to click "Shop the Look" and make a purchase, especially when the products are conveniently grouped together and available with a single tap.
4. Host in-app live streaming on your eCommerce app
Live stream shopping has exploded in popularity in recent years, merging entertainment with eCommerce to create a highly engaging shopping experience. Now, imagine hosting live shopping events directly within your Shopify mobile app—something you can easily do with influencer collaborations.
Here’s how it works: You partner with an influencer to host a live-streamed shopping event where they showcase your products in real time. During the event, viewers can ask questions, get live feedback from the influencer, and even receive exclusive discounts for purchasing during the stream. This kind of interactive experience creates urgency and FOMO (fear of missing out), prompting viewers to make quicker purchasing decisions. Plus, the influencer’s ability to engage with the audience in real time builds trust and confidence in your products.
Additionally, Appbrew supports this type of feature, enabling seamless live shopping experiences within your app. By hosting these live events in-app, you keep customers within your ecosystem and provide an immersive experience that feels both personal and engaging.
Influencers bring a human element to live shopping. This often results in higher sales, especially when combined with limited-time offers or discounts that are only available during the live stream.
5. Highlight influencer reviews on your eCommerce mobile app
Customers value authenticity, and influencers have built their followings based on their ability to connect with their audiences in a genuine way.
Featuring influencer reviews—whether in the form of written testimonials or video reviews—alongside regular user reviews on your Shopify mobile app product pages adds a layer of credibility that can make all the difference.
Imagine landing on a product page within an app and seeing a glowing review from a well-known influencer. It immediately makes the product feel more trustworthy and desirable. This is particularly effective when paired with customer testimonials under your product pages, reinforcing both social proof and influencer advocacy.
If you've built your Shopify mobile app using Appbrew, you can take advantage of its video commerce feature, which allows you to integrate influencer video reviews directly into your product listings.
This not only improves the overall user experience but also encourages customers to make more informed purchasing decisions by showing them authentic feedback from influencers they already trust.
6. Use influencer-generated UGC on product pages
Adding influencer-generated UGC to your product pages gives potential buyers the reassurance they need to feel confident in their purchase decisions.
When customers see influencers using and enjoying your products through images and videos, it humanizes the shopping experience and encourages them to follow suit. This visual proof also gives them an idea of how the product looks and functions in real life, making it easier to picture themselves using it.
The key to effective influencer-generated UGC is seamlessly integrating it within your product pages. Whether it’s images of influencers using your products or short video clips that showcase the product in action, you can help customers visualize how the items will fit into their lives.
With Appbrew, integrating these types of content into your product pages becomes even easier. By embedding influencer UGC into your app, you not only strengthen your brand’s trust factor but also improve the overall product discovery experience for your customers — which, goes without saying, is a big factor in increasing sales.
7. Send influencer-driven push notifications
App push notifications are already a highly effective marketing tool for mobile apps, with an impressive 48% of users opting into them for eCommerce apps, and a retention rate 3-10 times higher than without push notifications.
They keep your customers engaged, provide timely information, and most importantly, drive users back to your app. But when you add influencers into the mix, push notifications become even more powerful.
Imagine receiving a push notification that isn’t just generic, but features recommendations, tips, or exclusive offers from a trusted influencer. For example, “Your favorite fashion influencer just dropped their top fall picks—shop them now in our app!” or “Exclusive 10% off on influencer-approved products! Hurry, limited time only!”
These types of automated and personalized push notifications leverage the influencer’s authority to encourage users to act. The inclusion of a familiar influencer’s name or face adds credibility, increasing the likelihood that the recipient will engage with the notification.
💡How to Set Up Influencer Push Notifications in Your Shopify Mobile App with Appbrew?
With Appbrew, setting up influencer push notifications is easy. When creating the notification, select either 'Send now' for immediate delivery or 'Send at a later time' to schedule it in advance. Choose your desired time zone to reach users at the perfect moment. After scheduling, you can review upcoming notifications and make adjustments or discard them if needed, ensuring strategic, timely engagement.
This strategy allows you to tap into your audience’s connection with the influencer, delivering a message that feels personal and relevant, which is key to driving more sales and app engagement.
8. Run exclusive Shopify mobile app contests with influencers
Contests and giveaways are already a tried-and-true method for boosting engagement and encouraging participation from customers. But when combined with influencer marketing, they become even more effective at driving app downloads and sales.
By partnering with influencers to run exclusive contests or giveaways within your Shopify mobile app, you create an engaging experience that incentivizes both app downloads and purchases.
Why you should do this?
- Increased engagement: Contests hosted by influencers bring their highly engaged audience to your app.
- Incentivized downloads: To enter the contest, users are required to download your app, expanding your customer base.
- Purchase motivation: To win, customers may need to make a purchase, which directly drives revenue.
- Brand exposure: Influencers’ promotion of the contest ensures your app gets visibility among their followers.
For example, you could run a contest where users must download your app and shop a specific collection to enter. The contest could offer an attractive prize, such as a product bundle or an influencer-curated selection. This incentivizes customers not only to download the app but also to make a purchase to qualify for the giveaway.
Influencers could promote the contest through their social channels, driving their followers to your app and amplifying the buzz around your brand.
To maximize engagement, you can also promote the contest through in-app push notifications.
Running influencer-led in-app contests can create excitement, encourage user participation, and ultimately drive both app downloads and sales.
Integrate influencer content in your Shopify mobile app with Appbrew!
Consumers are increasingly influenced by the content they see from their favorite creators. With 71% of marketers agreeing that influencer partnerships are good for business, combining influencer-driven strategies with your Shopify mobile app is a no-brainer.
By moving beyond just social media and integrating influencer content directly into your app, you increase your chances of seeing significant results.
Here’s how Appbrew can help:
- Seamlessly add influencer-generated videos and images to your product pages.
- Enable influencer-led live shopping events within your app.
- Feature influencer reviews and UGC alongside regular customer reviews.
- Use influencer-driven push notifications to boost engagement.
With Appbrew’s influencer integration features, you can create a shopping experience that feels authentic and engaging.
Want to explore how you can bring influencer marketing into your Shopify mobile app? Book a demo with Appbrew today!
