We switched from another app builder to Appbrew, and we couldn't be happier. The Appbrew team was very responsive and made the transition quick and smooth. Since the switch, our app's conversion rate has increased, which has boosted our sales and improved our customer experience. The app looks great and is consistent with our brand. Plus, it has been stable, with no major issues or crashes. We highly recommend it for anyone needing a reliable and efficient Shopify mobile app builder.
Overview
Founded in 2018, Sukoshi Mart quickly became a go-to stop for Asian beauty and pop culture fans. The founders focused on offering high-quality items that celebrate Asian culture. With 9 stores across Canada and expansion into the U.S. with their first location in NYC, Sukoshi Mart is thriving. However, as demand grew, so did the challenges with their mobile app.
Sukoshi Mart decided to migrate to Appbrew from a legacy app builder due to several critical challenges that handicapped their growth. The previous app offered incomplete analytics. This limited access to user behavior data and app performance. The team missed optimization opportunities, which lowered conversion rates. Also, the website provided a much better experience. This disparity frustrated both customers and the internal team. Poor app experience caused high cart abandonment rates and low customer retention. It did not support features like search functionality, loyalty programs, reviews, and promotions. These limitations disrupted user navigation and created an inconsistent shopping experience.
Migrating to Appbrew improved Sukoshi Mart's mobile commerce strategy. The migration process was supported by dedicated customer service and expert guidance. As a result, Sukoshi Mart launched an optimized mobile app that raised the bar on user experience and engagement.
The Challenge
Optimize mobile experience to increase conversion rates and customer interactions
- Unachieved Business Goals: The existing app did not support Sukoshi Mart's growth objectives, resulting in stagnant user engagement and missed revenue. The lack of a high quality mobile app limited their ability to fully capitalize on mobile shopping.
- Customization Limitations: The legacy app offered minimal options for customizing the user interface and features. This restriction prevented a personalized shopping experience that reflected their identity and customer preferences. This issue led to user dissatisfaction.
App Fails to Support Omnichannel Growth: The existing app did not provide the necessary features for their omnichannel efforts. Thus, Sukoshi Mart could not engage customers across multiple channels, such as in-store, online, and mobile.
Our Goal
✅ Increase Sign-Ups and Engagement: Implement targeted marketing strategies.
✅ Integrate Analytics Tools: Track user behavior for data-driven decisions.
✅ Utilize Push Notifications and SMS Campaigns: Keep users informed about promotions and new products.
✅ Personalize User Experience: Analyze behavior to send personalized messages.
The Solution
They didn’t just improve the app; they created a space for a loyal community. Appbrew implemented key optimizations to level up their mobile app's performance and user experience. Below are the critical features that had a major glow up!
Product Variants & Reviews Integration
Previously: The app lacked integration for product variants and reviews, which limited user access to important product information.
Currently: Appbrew integrated Yotpo for reviews and enabled product variants.
Impact: Users can now view product options and read verified reviews, leading to informed purchasing decisions.
Upsell and Cross-Sell Features
Previously: The app lacked upsell and cross-sell features at checkout and on product detail pages (PDP), limiting average order value (AOV)
Currently: The app implements upsell and cross-sell features during PDP browsing and checkout process.
Impact: These features drive a jump in AOV as users are more likely to purchase extra items when presented with suggestions.
Social Login
Previously: Users experienced a slow login process that led to drop-offs during sign up.
Currently: The app enables social login for faster access, increasing sign-ups on the app.
Impact: A tailored sign-up flow is designed to achieve over 45% sign-up rates. Assume 5% transact, use the rest of the data for multichannel campaigns, custom audience via Meta, and look alike campaigns.
Seamless Deep Linking
Previously: The app lacked deep linking capabilities, causing high-intent users to be lost during navigation.
Currently: The app provides seamless deep linking that redirects users to specific content or products on the app.
Impact: Drive users directly to specific content within your app, increasing engagement and conversion rates.
Simplified Discounting Process
Previously: The discounting process was complex and did not accommodate bundles or promotions.
Currently: The app applies discounts at checkout and offers free gifts with purchases.
Impact: Simplifying the discounting process encouraged more users to complete their purchases while boosting customer loyalty.
Omnichannel Loyalty Experience
Previously: The app did not augment omni channel growth strategy.
Currently: With a personalized QR code, customers can have a rewarding offline & online shopping experience.
Impact: 45% of the customers are using their Loyalty Experience, driving retention and overall revenue.
Multi Currency Support
Currently: The app supports multiple currencies, so international customers can shop in their local currency.
Impact: Enable an easy checkout process for international customers, reducing drop offs and cutting worry about conversion rates.
Klaviyo Integration
Sukoshi Mart integrated Klaviyo to improve their customer retention strategies through targeted communication. This integration includes key benefits such as:
- Location-Level Data: Sukoshi Mart could segment users based on their geographical location, allowing for personalized messaging for local audiences.
- Device-Level Data: The integration enabled tracking of user actions across different devices, providing insights into customer behavior and preferences.
- Personalized Retention Flows: Sukoshi Mart built custom retention flows and notifications as per specific user needs and behaviors.
- Targeted Campaigns: With customer behavior data from the app, Sukoshi Mart developed targeted campaigns that engaged users for repeat purchases.
Advanced Analytics
Sukoshi Mart struggled with customizable analytics and lacked an in-depth overview of their app performance.
- App Performance and Metrics: The dashboard provided a centralized view of user engagement, sales data, and conversion rates.
- Clarity Integration for Heatmaps: Sukoshi Mart visualized user interactions within the app through heatmaps.
- Third-Party Analytics Integration: Appbrew's flexibility enabled integration with other analytics tools like Meta & Google Analytics.
Keys to Success
The shift to Appbrew changed Sukoshi Mart's mobile commerce strategy. By focusing on user needs, Appbrew ensured a smooth migration process with responsive customer support and expertise. As customers engaged with the app, they discovered a better user experience along with rewards and loyalty. The integration of essential features enabled faster checkouts and exclusive promotions. As a result, Sukoshi Mart launched an optimized mobile app that uplifted user experience and engagement.
