We switched to Appbrew for our mobile app and I couldn't be happier with the results. The transition process was seamless and the team at Appbrew made sure that everything was set up properly. The app itself is beautifully designed and user-friendly, making it easy for my customers to browse and shop our collections. We're seeing a significant difference in core business metrics thanks to the solid performance at scale.
Snitch stands out in men’s fashion. It offers unique styles that speak to individual personalities. Founded by Siddharth R. Dungarwal, Snitch shifted from a B2B model to a direct-to-consumer brand in 2019. The goal? To change men’s wear in India. Snitch grabbed a 2.4% market share in no time, competing with global brands. On Shark Tank India S02, he secured an all-Sharks deal. With fresh funding, Snitch amped up their mobile app to reach customers across India.
Yet, challenges came. Low sales conversions hurt the app’s performance and led to lost revenue. Customer sign-ups lagged, limiting the user base. Engagement dropped as users interacted less with the app, affecting overall retention.
Determined to improve, Snitch set clear goals. They aimed for a seamless shopping experience that would increase sales and build loyalty. They knew upgrading the mobile app was key to these goals.
Partnering with Appbrew, Snitch improved their brand alignment and shopping experience. The new app includes features like search options, loyalty programs, product reviews, and promotions.
The Challenge
Snitch faced several challenges that handicapped their ability to optimize the mobile shopping experience:
- Low Sales Conversions: The existing app did not drive conversions, leading to lost revenue.
- Customer Sign-Ups Fell Short: Low sign-up rates limited their ability to build a wide user base.
- Flat Engagement: Users showed decreased interaction with the app, impacting overall retention.
Snitch set clear goals focused on creating a smooth shopping experience that would drive sales and customer loyalty.
Our Goal
Snitch wanted to create a mobile experience that drove engagement and conversion rates. They set specific objectives to achieve this:
✅ Increase Customer Touchpoints: Implement targeted marketing strategies to boost user engagement and frequent app usage.
✅ Increase User Sign-Ups: Focus on increasing customer sign-ups through engaging content.
✅ Integrate with CleverTap: Utilize CleverTap to build retention journeys through push notifications and SMS campaigns.
✅ Leverage In-depth Analytics: Track user behavior for data-driven decision-making and personalized marketing efforts.
✅ Utilize Deep Links and In-App Pop-Ups: Engage users with deep links that direct them to specific content and in-app pop-ups that promote offers.
✅ Build User Loyalty: Creating a shopping experience that encourages repeat visits.
Solutions
Engaging Product Detail Pages (PDPs)
Visually appealing PDPs captured users' attention with 'similar style' and 'pair it with' sections, improving product discovery.
Advanced Analytics
Snitch needed customizable analytics and lacked an in-depth overview of their app performance.
- App Performance and Metrics: The dashboard provided a centralized view of user engagement, sales data, and conversion rates.
- Third-Party Analytics Integration: Appbrew's flexibility enabled integration with other analytics tools like Meta & Google Analytics.
- CRM Integration for Holistic User Journeys: Events are also sent to CRM platforms like Clevertap, enabling Snitch to see the entire user journey event by event.
Zip Code-based Estimated Delivery Dates (EDD)
Displaying estimated delivery dates based on user zip codes reduced abandoned carts.
In-app Order Cancellation, Tracking, and Returns
A streamlined order management system gave customers transparency over purchases, increasing satisfaction.
Seamless Deep Linking
Drive users directly to specific content within your app, increasing engagement and conversion rates.
Unlimited Custom Pages for Campaigns
The marketing team could easily create custom pages for targeted promotions, driving user engagement.
Social Login
A tailored sign-up flow is designed to achieve over 45% sign-up rates. Assume 5% transact, use the rest of the data for multichannel campaigns, custom audience via Meta, and look alike campaigns.
Image Search
Integrating an image search feature allowed customers to find products using images instead of keywords. A Gen-Z favorite!
Keys to Success
Snitch's partnership with Appbrew redefined their approach to mobile commerce. The optimized app not only drove user engagement but also boosted conversion rates and overall revenue. With a focus on delivering a seamless shopping experience, Snitch successfully connected with their customers.
Appbrew's solutions led to a major uptick in Snitch's core business metrics:
- 60% of DTC Business through Mobile App: Within one month of launch, the mobile app became a vital sales channel for Snitch.
- 2.5x Increase in Conversion Rate: The optimized user experience drove users to complete their purchases.
- 1.3x Growth in Average Order Value (AOV): Upselling and cross-selling strategies contributed to higher spending per transaction.
