How Snitch Achieved 60% Mobile Revenue Growth and 2.5x Conversion Rates with Appbrew

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Snitch stands out in men’s fashion. It offers unique styles that speak to individual personalities. Founded by Siddharth R. Dungarwal, Snitch shifted from a B2B model to a direct-to-consumer brand in 2019. The goal? To change men’s wear in India. Snitch grabbed a 2.4% market share in no time, competing with global brands. On Shark Tank India S02, he secured an all-Sharks deal. With fresh funding, Snitch amped up their mobile app to reach customers across India.

Yet, challenges came. Low sales conversions hurt the app’s performance and led to lost revenue. Customer sign-ups lagged, limiting the user base. Engagement dropped as users interacted less with the app, affecting overall retention. 

Determined to improve, Snitch set clear goals. They aimed for a seamless shopping experience that would increase sales and build loyalty. They knew upgrading the mobile app was key to these goals.

Partnering with Appbrew, Snitch improved their brand alignment and shopping experience. The new app includes features like search options, loyalty programs, product reviews, and promotions.

The Challenge

Snitch faced several challenges that handicapped their ability to optimize the mobile shopping experience:

• Low Sales Conversions: The existing app did not drive conversions, leading to lost revenue.
• Customer Sign-Ups Fell Short: Low sign-up rates limited their ability to build a wide user base.
• Flat Engagement: Users showed decreased interaction with the app, impacting overall retention.

Snitch set clear goals focused on creating a smooth shopping experience that would drive sales and customer loyalty.

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Our Goal 

Snitch wanted to create a mobile experience that drove engagement and conversion rates. They set specific objectives to achieve this:

✅ Increase Customer Touchpoints: Implement targeted marketing strategies to boost user engagement and frequent app usage.

✅ Increase User Sign-Ups: Focus on increasing customer sign-ups through engaging content.

✅ Integrate with CleverTap: Utilize CleverTap to build retention journeys through push notifications and SMS campaigns. 

✅ Leverage In-depth Analytics: Track user behavior for data-driven decision-making and personalized marketing efforts.

✅ Utilize Deep Links and In-App Pop-Ups: Engage users with deep links that direct them to specific content and in-app pop-ups that promote offers.

✅ Build User Loyalty: Creating a shopping experience that encourages repeat visits. 

Solutions

Engaging Product Detail Pages (PDPs)

Visually appealing PDPs captured users' attention with 'similar style' and 'pair it with' sections, improving product discovery.

Advanced Analytics

Snitch needed customizable analytics and lacked an in-depth overview of their app performance. 

• App Performance and Metrics: The dashboard provided a centralized view of user engagement, sales data, and conversion rates.
• Third-Party Analytics Integration: Appbrew's flexibility enabled integration with other analytics tools like Meta & Google Analytics. 
• CRM Integration for Holistic User Journeys: Events are also sent to CRM platforms like Clevertap, enabling Snitch to see the entire user journey event by event. 

Zip Code-based Estimated Delivery Dates (EDD)

Displaying estimated delivery dates based on user zip codes reduced abandoned carts.

In-app Order Cancellation, Tracking, and Returns

A streamlined order management system gave customers transparency over purchases, increasing satisfaction.

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Seamless Deep Linking

Drive users directly to specific content within your app, increasing engagement and conversion rates. 

Unlimited Custom Pages for Campaigns

The marketing team could easily create custom pages for targeted promotions, driving user engagement.

Social Login 

A tailored sign-up flow is designed to achieve over 45% sign-up rates. Assume 5% transact, use the rest of the data for multichannel campaigns, custom audience via Meta, and look alike campaigns. 

Image Search 

Integrating an image search feature allowed customers to find products using images instead of keywords. A Gen-Z favorite! 

Keys to Success

Snitch's partnership with Appbrew redefined their approach to mobile commerce. The optimized app not only drove user engagement but also boosted conversion rates and overall revenue. With a focus on delivering a seamless shopping experience, Snitch successfully connected with their customers.

Appbrew's solutions led to a major uptick in Snitch's core business metrics:

• 60% of DTC Business through Mobile App: Within one month of launch, the mobile app became a vital sales channel for Snitch.
• 2.5x Increase in Conversion Rate: The optimized user experience drove users to complete their purchases.
• 1.3x Growth in Average Order Value (AOV): Upselling and cross-selling strategies contributed to higher spending per transaction.

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