Managing a successful subscription model on your Shopify store can be challenging, especially when it comes to keeping customers engaged and reducing churn.
As customer acquisition costs rise and economic conditions fluctuate, retaining loyal subscribers has never been more crucial.
This is where Klaviyo flows come into play. They provide an effective way to automate your communication strategy, ensuring your subscribers stay informed, engaged, and satisfied without overwhelming them with notifications.
Whether it's sending timely reminders about upcoming deliveries, offering personalized discounts, or re-engaging customers who have been inactive, Klaviyo's automation capabilities make it easier to maintain a strong connection with your audience.
By integrating Klaviyo with your Shopify mobile app, you can streamline your subscription communications, save valuable time, and ultimately enhance customer loyalty.
In this blog, we'll explore how to use Klaviyo flows for automating subscription push notifications on your eCommerce app. Let’s dive right in!
Understanding the Appbrew-Klaviyo Integration
The Appbrew-Klaviyo integration is designed to simplify how you manage subscription communications on your Shopify mobile app.
Appbrew, a platform for building and managing your Shopify mobile app, seamlessly connects with Klaviyo, a leading marketing automation tool. Together, they offer a robust solution for automating and optimizing your subscription-related notifications.
With this integration, you can effortlessly sync your customer data from Shopify to Klaviyo, which allows you to create targeted, personalized push notifications that resonate with your subscribers.
Whether you're reminding customers about an upcoming order, offering exclusive discounts, or re-engaging inactive users, the Appbrew-Klaviyo integration ensures that your messages reach the right audience at the right time.
💡Note: If Appbrew is your mobile app builder, then one of the key benefits of this integration for you will the ability to manage all your communications from a single platform. This not only saves time but also ensures consistency in your messaging across different channels.
Additionally, Appbrew's user-friendly interface makes it easy to set up and customize your notifications without requiring any coding knowledge.
3 Common challenges with push notification campaign
Push notifications are quite effective at driving engagement and conversion, but they come with challenges that can affect their effectiveness if not managed carefully.
Let’s look at some common issues and how the Appbrew-Klaviyo integration can help you overcome them:
1. Balancing engagement and notification fatigue
One of the biggest challenges is keeping users engaged without overwhelming them. Too many notifications can lead to notification fatigue, causing users to mute or even uninstall your app.
With the Appbrew-Klaviyo integration, you can easily manage the frequency and timing of your notifications.
By using Klaviyo’s data-driven insights, you can segment your audience and tailor your messages to different user groups, ensuring that notifications are relevant and not intrusive.
2. Reducing high churn rates
Another challenge is reducing high churn rates, where customers stop using your app or abandon their carts.
Automated flows within Klaviyo, enhanced by Appbrew, play a crucial role in re-engaging these users.
For example, if a customer abandons their cart, an automated push notification can remind them of their pending purchase. This timely nudge can significantly reduce churn rates and bring users back to complete their transactions.
3. Streamlining customer interactions
Consistency is key in customer interactions, and delivering a unified experience across different channels can be tricky.
But as mentioned earlier too, Appbrew-Klaviyo integration simplifies this by creating unified customer profiles that track user behavior across both the app and other channels.
This means you can deliver a consistent message whether you're engaging with customers through email, SMS, or push notifications.
By centralizing customer data, you ensure that each interaction is relevant, timely, and adds value to the customer’s journey.
How you can use Klaviyo Flows with Appbrew for push notifications
Now, that we know the common challenges that you might face with app push campaigns, it’s time to see how we can automate it.
Klaviyo Flows are automated sequences that allow you to send targeted communications based on specific customer behaviors.
Whether it’s welcoming a new subscriber or sending a birthday message, Klaviyo Flows help automate these processes, ensuring your customers receive timely and relevant notifications.
And as far as eCommerce businesses are concerned, automation is crucial in maintaining customer engagement without manually sending every message.
Appbrew takes Klaviyo flows to the next level
Appbrew’s integration with Klaviyo takes these automated sequences to the next level by adding push notifications in the picture.
While Klaviyo is great at sending emails and SMS, Appbrew allows you to reach your customers directly on their mobile devices with push notifications. This integration allows you to create more engaging, real-time interactions that can drive conversions and keep your customers engaged with your app — hence, more sale opportunities.
By using this integration, you can trigger push notifications based on specific customer actions within your app. This means your communication is not only automated but also highly personalized, leading to a better customer experience and higher engagement rates.
Examples of event-based triggers supported by the integration
- Product Viewed: Send a push notification reminding customers of the products they’ve viewed, encouraging them to complete their purchase.
- Add To Wishlist: Notify users when an item in their wishlist is about to go out of stock or when it’s on sale, motivating them to take action.
- Add To Cart: Remind customers about the items they’ve added to their cart but haven’t purchased yet, prompting them to complete the transaction.
- Begin Checkout: If a customer starts the checkout process but doesn’t complete it, send a push notification to nudge them to finish their purchase.
- Screen View Events: Track specific screens viewed by the user and send tailored notifications based on their interests or navigation patterns.
- Apply Coupon: Notify users when they’ve successfully applied a coupon, and suggest additional products they might like using their discount on.
This seamless integration of Klaviyo Flows and Appbrew helps you stay connected with your customers at every step of their journey, making your marketing efforts more effective.
How does Appbrew-Klaviyo integration help in campaign automation?
Studies show that push notifications can boost app engagement by up to 88%, and messages triggered by behavior-based events, like cart abandonment, can recover 18% of lost sales on average.
With the Appbrew-Klaviyo integration, you can automate these notifications to drive higher conversions and maximize revenue.
Here are some of the campaigns you can automate with this integration:
1. Upsell notifications
Upselling is a powerful way to increase your average order value by encouraging customers to buy more or upgrade their purchases.
With the Appbrew-Klaviyo integration, you can automate upsell notifications to target customers who have just made a purchase or are about to check out.
For example, if a customer buys a smartphone, you can automatically send them a push notification suggesting they add a phone case or screen protector to their order. These notifications are timely and relevant, making it easier to convert a simple purchase into a bigger sale.
2. Cart abandonment notifications
Cart abandonment is a common challenge in eCommerce, but it’s also an opportunity. The integration allows you to send automated push notifications to users who have added items to their cart but didn’t complete the purchase.
For example, if a customer leaves a pair of shoes in their cart, you can trigger a notification reminding them to complete their purchase. You can even sweeten the deal by including a discount code in the notification to encourage them to finalize their order. This type of automation can significantly reduce cart abandonment rates and boost conversions.
3. Browse abandonment notifications
Browse abandonment notifications are sent to customers who have viewed products but haven’t added them to their cart or made a purchase.
For example, if a user spends time looking at several jackets but doesn’t take any action, you can send a rich media push notification (yes, Appbrew comes with this feature too) showing those products, along with any special offers or new arrivals.
This gentle reminder can nudge users to return to your app and complete their purchase, increasing the likelihood of conversion.
4. Welcome series notifications
The welcome series is your first chance to make a great impression on new users. With this integration, you can automate a series of push notifications to greet new users, guide them through your app, and introduce them to your best products or offers.
For example, when a new user signs up, you can send a welcome notification offering a discount on their first purchase, followed by tips on how to navigate your app or highlights of popular products.
This series helps establish a relationship with your new users, encouraging them to engage with your app right from the start.
💡Note: Appbrew also comes with the Deep Linking feature that significantly enhances the effectiveness of push notifications by directing users to specific in-app pages.
Instead of sending users to the app’s homepage, deep links take them directly to the product page, checkout screen, or any other relevant section of your app.
For example, if you send an upsell notification, a deep link can take the user directly to the suggested product’s page, making it easier for them to add it to their cart. This streamlined experience reduces friction and increases the chances of conversion, as users are immediately taken to the most relevant part of your app.
By combining push notifications with deep linking, you ensure that your messages are not only timely but also highly actionable, driving more meaningful interactions with your app.
Get started with Appbrew and Klaviyo integration today!
Getting started with the Appbrew and Klaviyo integration is a great way to take your Shopify mobile app to the next level.
By combining Klaviyo's powerful automation features with Appbrew, you can effectively manage and optimize your subscription communication strategies.
This integration saves you valuable time and resources, allowing you to focus on delivering personalized messages to different segments of your audience.
When your mobile app is built with Appbrew, you also ensure that your notifications are enabled with deep linking and support rich media, making them more engaging and effective.
Want to explore more Appbrew integrations? Check them out here.
Ready to integrate Klaviyo with Appbrew for your Shopify mobile app? Book a demo today!
