For DTC brands, optimizing customer experience is never-ending. When your customers are searching for products, every stimulation matters. You don’t want to bombard them with products, yet, you don’t want to ruin it all by keeping it blank. Striking the right visual balance is key. This is where Appbrew comes in with the Smart Search feature.
If you're looking to increase conversions via product discoverability, this feature is exactly what you need!
Appbrew’s Smart Search
Smart Search is designed to provide personalized product suggestions based on user behavior and preferences.
Its goal? To deliver a shopping experience that keeps customers engaged and encourages conversions.
The impact of these smart recommendations? Anatomie utilized Appbrew’s insights into past and trending searches to improve their product offerings. By analyzing user data, they identified which items were frequently searched but not purchased. This led them to adjust inventory and marketing strategies accordingly:
- Boosted Engagement: Anatomie saw an uptick in user engagement as customers found it easier to navigate through trending searches.
- Conversion from Searches: Data indicated that users who engaged with trending search results had a 40% higher likelihood of converting into buyers compared to those who did not.
Key Features That Drive Higher Engagement
Let’s break down the key features of Smart Search and how they help brands like yours increase Shopify app conversions:
Personalized Product Suggestions
Smart Recommendations analyze previous searches, wishlist items, and user behavior to suggest products that align with individual preferences.
Trending and Past Searches
By tapping into trending searches and users' past search history, your mobile app will ensure that customers see relevant products right when they need them. For example, Anatomie utilized this feature to boost engagement by showcasing popular items.
Keyword Recommendations
The search functionality improves itself by suggesting keywords based on previous searches. This helps users refine their queries and discover relevant products.
Wishlist Integration
Customers can save items they love to their wishlist. The app will notify them when those items go on sale or are back in stock, driving engagement and potential conversions.
Upsell Products/Collections
When users view specific items, the platform suggests complementary products or collections, encouraging additional purchases through strategic upselling.
Image Search
Users can now search for products using images, driving visual discovery. This feature was beneficial for Freakins, where customers can upload images of styles and find similar products.
Filters and Sorting Options
Users can filter results based on various criteria such as price, popularity, or new arrivals.
Seamless integrations that optimize the search experience
- Shopify
As a core platform for many D2C brands, Shopify’s product data is always up-to-date, enabling accurate recommendations based on real-time inventory.
- Boost
This search tool increases product discoverability by providing advanced search capabilities like autocomplete suggestions and personalized search results based on previous interactions.
- Findify
Findify specializes in AI-driven search solutions that adapt to user behavior. This integration offers product recommendations and personalized search experiences that evolve with customer preferences.
- Searchanise
Known for its speed and efficiency, Searchanise gives instant search results and filtering options.
- Searchtap
With a focus on mobile optimization, Searchtap makes the search experience on mobile devices better through intuitive filters and sorting options.
- Zevi
Zevi uses AI to deliver smart search capabilities including image search and voice recognition.
Step up to the next level with Appbrew
A personalized customer experience beats it all. With Appbrew’s Smart Recommendations feature, you can tap into user data to create experiences that convert. Brands like Anatomie have already seen benefits from integrating these features into their mobile apps.Book a demo today and discover how Appbrew can help turn your mobile app into a high performance revenue channel.
