Appbrew’s CMS Dashboard helps create and manage a visually appealing and functional app. With features like customizable themes, design blocks, and custom pages, brands can fully customize their app to reflect their unique look and feel identity.
Themes
A theme controls how your mobile app looks and functions. It shapes the user experience, making it important for brands to choose the right one. For example, a spa product store might opt for a relaxed and luxurious theme, while an electronics store may prefer a sleek and energetic design.
Rather than just a static design choice, themes can be strategically used for different occasions and events. For instance, brands can have a standard Business As Usual (BAU) theme alongside specialized themes for seasonal events like Diwali or Christmas. Brands can easily schedule and switch between themes for different marketing campaigns or seasonal promotions.
Creating and Managing Themes
When you start with Appbrew, your app comes with a default live theme. However, you have the flexibility to create a new theme or modify the existing one. Here’s how:
- Create a Theme: Open Appbrew's theme editor, navigate to "Manage Themes," and select "Create New Theme." Choose a base theme to inherit its features and content. Once you publish your new theme, it goes live instantly.
- Add Content: Use design blocks and custom pages to enrich your theme. This allows you to integrate various elements without needing to edit code.
- Duplicate a Theme: If you want to work on a similar layout, simply duplicate an existing theme by clicking on the three dots in "Manage Themes."
- Schedule a Theme: Plan ahead by scheduling themes to go live at specific times. This feature is perfect for seasonal promotions or special events.
Design Blocks
Design blocks are essential for creating your app's layout. They provide flexibility in arranging content without coding knowledge. Supported blocks include:
- Banner
- Carousel
- Video Banner
- Countdown Timer
- Product List
- Youtube video
- Rich text
- Countdown timer
- Announcement strip
- Product grid
- Image list
- Tabbed product list
- Menu
In the theme editor, you can view, add, edit, duplicate, hide, or delete blocks as needed. Changes take effect once you hit the "Publish" button, allowing for real-time updates.
Customizing Blocks
Each block has two tabs:
- Content: Add images or videos and link them to products or collections.
- Style: Control the appearance of each block with available styling options.
Custom Pages
While your app includes standard screens like Cart and Home, you can also create custom pages for more information. For instance, if a brand is running a sale campaign, they can create a dedicated landing page that showcases all relevant content and products for that campaign. With custom pages, brands can drive traffic from various sources to a focused destination. This strategy not only increases the visibility of specific promotions but also eases the customer journey.
Creating Custom Pages
To create a custom page:
- Open the Appbrew theme editor.
- Click the "+" icon at the top.
- Enter the page title and click "Create."
You can then add content using design blocks and link these pages within your app for easy navigation.
Bottom Bar Customization
The bottom navigation bar is also editable through the CMS dashboard. This allows you to optimize user navigation based on your app's structure and user needs.
Connected Integrations
Appbrew’s CMS dashboard supports various integrations that improve functionality. You can connect with platforms like Google Analytics for tracking user behavior or CRM systems like Klaviyo for managing customer relationships effectively.
Extend Your Brand Voice to a Whole New Performance Channel
Appbrew’s CMS Dashboard lets DTC brands create experiences that are a direct extension of their brand on the web. But, in a whole new revenue channel, ie their mobile app. With power-packed features such as customizable themes, flexible design blocks, and custom pages, brands can replicate their online presence along with their unique look & feel. If having full control over how your brand appears online is essential to you, book a demo today with Appbrew.
