When customers perceive value through well-structured promotions, they are more likely to complete their purchases and even buy more products. If you're looking to increase conversions, incentivize app downloads, and ultimately drive more sales, a discount strategy is indispensable.
App as a sales channel can generate greater ROI for the brand if it offers beneficial incentives to customers for app adoption. Discounts created on Shopify work seamlessly within the app, while any promotions set up through our dashboard are exclusive to the app.
What’s the goal? To create effective discount strategies that convert prospects into buyers and buyers into avid shoppers.
The impact of this flexibility? Brands like Minimalist and Sukoshi Mart have successfully utilized these app-exclusive promotions to attract new customers and incentivize app downloads.
Minimalist leveraged exclusive app-only discounts to attract new customers. By providing a free gift on first-time app orders, they encouraged downloads and saw an increase in their customer base.
Sukoshi Mart implemented flexible incentives strategies that included free products-based offers as per different purchase brackets. Their approach resulted in higher engagement rates as customers were drawn in by attractive offers, resulting in increased sales volume.
Key Features of Discount Flexibility
Order Discounts
1. Percentage Off Discounts: Provide a percentage off for orders above a certain amount for higher AOV. For example, "Get 10% off for orders above $100.
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2. Fixed Amount Off Discounts: Give a fixed discount on qualifying orders, such as "Get $20 off on orders above $150."
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3. Buy X Get Y Discounts: Implement promotions like "Buy any 2 products and get 10% off." Boost sales as well as product discovery.
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4. Bundle Discounts: Create attractive bundle deals such as "Buy 3 products from a collection for $50."
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5. Minimum Order Requirements
Many brands are successfully applying minimum order requirements to qualify for discounts. For example, Berrylush and Bearhouse have seen increases in AOV by setting a minimum purchase amount to receive a discount. To make this process even more engaging, you can enable Cart Goals, a visualiser enabled during checkout, where a customer can receive certain rewards/discounts/freebies if they achieve a set cart amount goal. This tactic not only drives higher sales but also encourages customers to add more items to their carts.
Elevate your customer experience and loyalty with Appbrew
Customer satisfaction and customer loyalty go hand-in-hand. If a customer receives a lot of value through extra pampering such as discounts and freebies, they are bound to become loyal to your brand. With Appbrew, brands can easily create such special moments for their customers to show that they care. If your brand is ready to create these moments of joy while improving on AOV and customer experience, book a demo today!
