BFCM today is bigger than ever before. They now start earlier and last longer. Black Friday 2024 will take place on November 29, kicking off the big weekend that culminates with Cyber Monday on December 2.
This extended shopping period is a golden opportunity for eCommerce businesses, but it’s also highly competitive. To stand out and maximize sales, you need the right tools in place.
But before we dive into the details, here are some statistics that show just how massive BFCM has become:
- Shoppers spent $9.8 billion online during Black Friday 2023.
- Cyber Monday 2023 smashed records with $12.4 billion in online spending.
- A record-breaking 196.7 million consumers shopped online and in-store during Thanksgiving 2022 weekend.
- 141.9 million consumers shopped on Super Saturday 2023, the last Saturday before Christmas.
- Mobile sales surged in 2023 – 75.7% of BFCM sales were online, up from 55% in 2022.
- About 30% of all annual retail sales occur between Black Friday and Christmas.
Surprising, aren’t they? If your Shopify store isn’t equipped to leverage this demand surge, BFCM 2024 could feel just like any other day.
But with the right Shopify apps, you can generate profits worth your entire year’s sales.
In this blog, we’ll explore the best Shopify apps that will help you boost conversions during your BFCM sale campaigns. Let’s dive right in!
12 Shopify Apps to Help Increase Your Conversion Rate
While there are plenty of Shopify apps out there, you don’t need them all. Here are some we absolutely recommend:
1. Appbrew
Appbrew is one of the best Shopify apps for BFCM, allowing you to effortlessly turn your Shopify store into a native mobile app without needing any coding or design skills.
What sets Appbrew apart is that the mobile apps it builds are optimized for engagement and conversion. The launch process is quick and easy, with a dedicated support team to guide you every step of the way.
During the BFCM sale season, Appbrew helps you keep customers engaged with your brand through a seamless mobile shopping experience. With features like fast checkout, push notifications, and a user-friendly interface, conversion rates tend to increase significantly.
Appbrew also allows you to preview and test your mobile app’s functionality before launching it, ensuring that you experience the app as your customers would—sending push notifications, initiating in-app chats, and completing checkouts for a smooth, conversion-focused experience.
Key Features
- Segmented Themes: Tailored to specific industry sectors within Shopify.
- Drag and Drop Components: Easily add carousels, videos, image lists, and more to guide users to any page, product, or collection.
- Over-the-Air Updates: Make updates in under 5 minutes without requiring users to update the app.
- Themes and Content Scheduling: Switch themes for different campaigns like Christmas or Black Friday.
- In-App Chat: Convert visitors into customers through live chat.
- Push Notifications: Re-engage users and boost sales during the BFCM rush.
- Seamless Integration: Connect your mobile app with other Shopify apps and tools.
BFCM Pro Tip💡: Use Appbrew’s push notification feature to send timely and enticing alerts to your mobile app users during Black Friday and Cyber Monday, driving traffic and boosting conversions!
Want to know more? These Shopify mobile app FAQs will cover most of your queries!
2. Growave
Growave is a powerful all-in-one marketing platform, ideal for boosting BFCM sales. It offers a suite of features, including loyalty and rewards programs, wish lists, product reviews, Instagram user-generated content (UGC), and social login. With these tools, you can enhance customer engagement and build brand loyalty.
Growave helps convert browsers into buyers by showcasing photo reviews and UGC, creating social proof that drives conversions.
BFCM Pro Tip💡: Reward your loyal customers with exclusive BFCM discounts and double loyalty points. This encourages repeat purchases and makes your loyal customers feel valued, increasing conversions and customer retention during the BFCM rush.
3. UpPromote
UpPromote is a top affiliate marketing and referral app on Shopify, designed to grow your revenue through word-of-mouth.
With its easy setup, merchants can create customized affiliate programs, offer flexible commission options, and automate affiliate links and coupon generation.
UpPromote provides detailed tracking and reporting, allowing you to monitor the success of your affiliate campaigns and optimize them for maximum impact.
BFCM Pro Tip💡: Create a BFCM-exclusive affiliate program offering higher commissions and bonuses for affiliates who drive the most traffic or sales. This motivates affiliates to push your brand harder, helping you gain more exposure and sales during the holiday season.
4. Yotpo
Yotpo is a retention marketing powerhouse that helps eCommerce businesses boost loyalty and sales. It offers features like SMS marketing, product reviews, loyalty and referral programs, and UGC.
By integrating Yotpo’s SMS marketing, you can send targeted promotions directly to customers’ phones, which is highly effective during BFCM when shoppers are looking for the best deals quickly.
BFCM Pro Tip💡: Use Yotpo’s SMS marketing to send flash sales, exclusive discount codes, and last-minute BFCM deals to your customers. SMS messages have a high open rate, ensuring your promotions reach customers in time and boost conversions during the sales event.
5. Smile.io
Smile.io is a versatile loyalty app that turns one-time shoppers into long-term customers. It offers points, VIP tiers, and referral programs to incentivize repeat purchases and brand advocacy.
Integrating Smile.io into your Shopify store during BFCM is a smart way to engage customers, encourage referrals, and reward loyalty.
BFCM Pro Tip💡: Launch a referral contest during BFCM using Smile.io. Offer additional points or discounts to customers who refer the most friends to your store, creating a viral loop of referrals and increasing both traffic and conversions during the BFCM demand surge.
6. Klaviyo
Klaviyo simplifies personalized email and SMS marketing, using customer data to create targeted campaigns.
With Klaviyo, you can engage with your customers before, during, and after the BFCM season. Its seamless integration with Appbrew enables you to send personalized messages and offers, driving more traffic to your mobile app.
Automated email flows keep customers updated about their orders, discounts, and new arrivals throughout BFCM.
BFCM Pro Tip💡: Integrate Klaviyo with Appbrew to send push notifications directly to your app users during BFCM. Combining email, SMS, and app notifications ensures your marketing reaches customers across multiple touchpoints, driving engagement and boosting sales.
7. Searchspring
Searchspring is a powerful eCommerce platform that specializes in site search, merchandising, and personalization, enhancing the overall shopping experience for online retailers.
With advanced search algorithms, personalized product recommendations, and intelligent merchandising tools, Searchspring ensures that customers can quickly find the products they need, driving higher engagement and conversions.
By optimizing the visibility of your top products, Searchspring helps boost sales, especially during peak periods like BFCM.
BFCM Pro Tip💡: Use Searchspring’s intelligent merchandising feature to create a BFCM-specific landing page that shows top deals and trending products. Curate personalized product recommendations based on each shopper’s search behavior, helping to maximize average order value during BFCM.
8. Privy
Privy is an excellent app for creating engaging pop-ups, banners, and spin-to-win offers that capture attention and convert visitors into customers during BFCM. It helps you gather email addresses through well-timed pop-ups while promoting special offers. The app’s targeting and trigger features ensure that the right message reaches the right customer, whether it’s a discount code or a limited-time BFCM deal.
BFCM Pro Tip💡: Use exit-intent pop-ups during BFCM to capture visitors who are about to leave your store without purchasing. Offer them a time-sensitive discount or a free gift with purchase, increasing the likelihood of converting them before they exit.
9. Octane AI
Octane AI specializes in zero-party data marketing, providing a unique way to interact with customers through product quizzes and personalized recommendations.
The quizzes allow you to gather specific customer preferences, helping you recommend tailored products and bundles during BFCM.
With integration options for email and SMS, Octane AI ensures that your personalized offers reach customers through multiple channels.
BFCM Pro Tip💡: Create a BFCM-themed product quiz to guide customers toward the best deals based on their preferences. Offer personalized bundle suggestions that align with their quiz responses, making it easier for them to find and purchase the perfect items.
10. SEOKart
SEOKart is an all-in-one eCommerce SEO tool that makes it easy to optimize your store for search engines, especially during BFCM. And SEO is your best bet if you want to prepare for BFCM sales through organic channels.
From metadata to page speed optimization, SEOKart ensures your Shopify store ranks well in search results, helping you attract more traffic during this high-competition period.
Its dashboard provides actionable insights and allows for quick audits to ensure your site is fully optimized for BFCM.
BFCM Pro Tip💡: Optimize your product pages specifically for BFCM-related search terms like “Black Friday deals” or “Cyber Monday discounts.” Use SEOKart to analyze and update your meta descriptions and keywords, ensuring your store appears at the top of search results when customers are hunting for BFCM deals.
11. Firepush
Firepush is a must-have tool for sending web push notifications, keeping your customers engaged even when they’re not on your website. This app is perfect for BFCM, as it allows you to send reminders about flash sales, limited-time discounts, and abandoned cart notifications directly to a user’s desktop or mobile device. These messages can drive traffic back to your store, increase urgency, and boost conversions.
BFCM Pro Tip💡: Use Firepush to create a series of time-sensitive push notifications leading up to your BFCM sales. Include countdowns to flash deals or limited stock offers to create a sense of urgency and drive quick purchases.
12. Gorgias
Gorgias is an advanced eCommerce helpdesk solution that centralizes customer support, enabling efficient handling of inquiries during the busy BFCM season.
It pulls customer data from multiple sources, allowing you to provide personalized support, resolve issues quickly, and even manage orders or refunds directly from the helpdesk.
With Gorgias, customer service becomes an integral part of your sales strategy, leading to higher conversion rates.
BFCM Pro Tip💡: Implement live chat support during BFCM using Gorgias to resolve customer questions in real-time. Quick, personalized responses can help reduce cart abandonment and encourage customers to complete their purchases, especially during the rush of the sales season. This will help significantly increase your BFCM sale campaign conversion rate.
Get the benefit of one more sales channel with Appbrew!
Each of the tools mentioned above will undoubtedly help boost your BFCM conversion rate, whether it's by optimizing search, running effective affiliate campaigns, or sending timely push notifications.
But let's be honest—relying solely on your website can only get you so far in today’s crowded eCommerce space. With so much competition for organic traffic on Google, you're leaving sales on the table.
This is where having an eCommerce app makes all the difference. The best part? You can still integrate these powerful Shopify apps into your app and benefit from an additional sales channel during BFCM.
And let’s be real—having an app won’t just give you a boost during BFCM or other holiday sales, it will help you grow all year long. An app keeps customers engaged for longer and turns casual visitors into repeat buyers.
