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Ever had a customer browse your Shopify mobile app, maybe even add something to their cart, only to disappear? It happens all the time. People get distracted, second-guess their choices, or simply forget to complete their purchase.
Whatever the reason, seeing users slip away can be frustrating.
But an inactive user isn’t a lost cause. They might just need a little nudge to come back. Maybe their experience wasn’t seamless, or they didn’t find the right incentive to stay engaged. Either way, re-engaging them is key to increasing retention.
By understanding why users disengage and using smart re-engagement tactics, you can turn inactivity into action.
In this post, we’ll explore simple but effective ways to bring inactive eCommerce app users back and keep them engaged for the long run.
Let’s dive right in!
What is Shopify mobile app re-engagement?
Shopify mobile app re-engagement is the process of reconnecting with users who have stopped interacting with your app. These could be customers who downloaded your app but rarely open it, those who abandoned their carts, or past buyers who haven’t returned in a while.
Re-engagement strategies focus on bringing these users back and encouraging them to take action—whether it’s completing a purchase or exploring new products.
Why is it essential to re-engage inactive users in the eCommerce mobile app?
Inactive users may seem like a lost opportunity, but they actually hold a lot of value. Re-engaging them is often easier and more cost-effective than acquiring new eCommerce customers.
Plus, bringing them back can have a direct impact on your revenue and brand loyalty.
Here’s why re-engagement should be a priority:
- Reduces Customer Acquisition Costs: Acquiring new users is expensive. Re-engaging existing ones costs less and delivers better ROI.
- Boosts Retention Rates: Keeping customers engaged ensures they continue using your app, leading to higher lifetime value.
- Increases Revenue: A reactivated user is more likely to complete a purchase, especially with the right incentives.
- Strengthens Brand Loyalty: Engaging users consistently helps build stronger relationships, making them more likely to stick with your brand.
- Improves App Engagement Metrics: High inactivity rates can hurt your rankings. Re-engagement helps maintain a healthy active user base.
By focusing on re-engagement, you’re not just recovering lost sales—you’re creating lasting connections. The key is to understand why users drop off and implement the right strategies to bring them back.
In the next section, we’ll explore effective ways to win back inactive users and keep them engaged.
How do you identify inactive users in your Shopify mobile app?
Identifying inactive users isn’t just about spotting those who haven’t logged in for a while—it requires a deeper look into user behavior.
Here’s how you can pinpoint them effectively:
1. Define inactivity criteria
Before re-engaging users, you need to determine what "inactive" means for your Shopify mobile app. Consider factors like:
- Last login or app usage date
- Last purchase or cart activity
- Interaction with push notifications or emails
For example, you might classify a user as inactive if they haven’t opened the app or made a purchase in the last 60 or 90 days. Defining clear criteria helps you focus on the right users.
2. Segment your users
Once you have inactivity criteria, segment users based on their disengagement patterns. You can create groups such as:
- Dormant users: Those who downloaded the app but never made a purchase
- Churned customers: Past buyers who haven’t returned in months
- Cart abandoners: Users who added items but never checked out
Segmentation allows for targeted re-engagement campaigns, making your efforts more effective.
3. Analyze engagement metrics
Use your eCommerce app data to track key engagement indicators, such as:
- Frequency of app visits
- Time spent on the app
- Pages or products viewed
- Clicks on notifications or emails
If you notice a sharp decline in any of these metrics, it’s a sign that users are losing interest.
By understanding these patterns, you can adjust your re-engagement strategy to address their specific drop-off points.
Identifying inactive users is the first step to winning them back. Next, we’ll explore the best strategies to re-engage them and boost app retention.
7 Customer re-engagement strategy for your Shopify mobile app
Re-engaging inactive users requires a strategic and customer-focused approach. Here are seven powerful strategies for your Shopify mobile app re-engagement:
1. Personalized push notifications & messages
Generic notifications often get ignored, but personalized ones can capture attention. Use customer data to send tailored messages based on past browsing history, abandoned carts, or previous purchases.
A well-written push notification like "Hey [Name], the serum you always order is back in stock! Grab it before it sells out!" feels more relevant and engaging.
In-app messages can also work wonders, offering personalized product recommendations when users return.
2. Exclusive app-only discounts & incentives
A well-timed offer can be the perfect nudge inactive users need. Provide app-exclusive discounts, limited-time free shipping, or early access to new collections.
For example, a push notification like "Welcome back! Here’s 15% off your next order—only for our app users!" can create a sense of exclusivity and urgency.
Ensure that redeeming the offer is seamless, with a mobile app deeplink leading them straight to checkout.
3. Gamification & Loyalty Rewards
Make re-engagement fun with gamification. Introduce interactive elements in Shopify mobile app like spin-to-win discounts, reward points for logging in, or challenges that unlock special perks.
A tiered loyalty program with exclusive rewards for active users can also motivate customers to keep coming back.
For example, sending a notification like "You’re just 50 points away from a $10 reward!" can encourage users to engage with your app again.
4. Retarget with personalized ads
Retargeting ads help bring inactive users back to your Shopify mobile app by reminding them of products they viewed but didn’t purchase.
These ads appear on social media, search engines, or other apps, keeping your brand top-of-mind.
Dynamic retargeting takes this a step further by showcasing the exact items users left behind.
For example, if a customer added a beauty product to their cart but didn’t check out and fits your inactive user criteria, an ad with "Forgot this? Get 10% off if you order today!" can encourage them to return.
This personalized approach increases the chances of re-engagement and completed purchases.
5. Re-onboarding app campaigns
A well-structured re-onboarding campaign can help inactive users rediscover your app. When users return after a long break, guide them with a quick refresher on new features, app updates, and personalized recommendations.
Use interactive tutorials, welcome-back pop-ups, or in-app messages highlighting what’s new.
For example, a pop-up saying “We’ve added exciting features just for you! Check out our new one-tap checkout and exclusive deals.” can spark interest.
Offering live chat support or a dedicated help section also makes the re-onboarding process smoother, ensuring users feel comfortable and engaged when returning to your app.
6. App-exclusive early access & VIP perks
Make inactive users feel special by offering them exclusive access to new collections, limited-edition products, or VIP sales. When users return to your Shopify mobile app, highlight app-only perks with a pop-up or personalized notification.
For example, a message like "Welcome back! Get early access to our new spring collection—only on our app!" can create excitement.
You can also introduce a VIP tier where returning users unlock special discounts or free shipping after their next purchase.
These exclusive incentives make users feel valued and give them a compelling reason to stay engaged with your app.
By providing something they can’t get elsewhere, you encourage them to return regularly and make purchases before anyone else.
7. Interactive in-app surveys & feedback requests
Sometimes, customers disengage due to a poor experience, but you won’t know unless you ask.
Implementing quick, interactive in-app surveys can help you understand why users stopped engaging and what would bring them back.
If a customer hasn’t made a purchase in months, trigger a survey with a question like “What would make your shopping experience better?”
Offering a small incentive, such as a discount or loyalty points for completing the survey, can encourage participation.
Additionally, allow users to provide feedback with a simple tap, such as rating their experience or selecting a reason for inactivity. This insight helps refine your app experience, address issues, and implement changes that make users more likely to stay engaged.
Listening to your customers can turn their feedback into actionable improvements, boosting long-term retention.
Conclusion
Re-engaging inactive users isn’t just about sending discounts or reminders—it’s about improving their overall app experience.
Often, users disengage because they encounter friction, whether it’s slow load times, complicated navigation, or a lack of personalization.
Before investing in re-engagement strategies, it’s crucial to fix these underlying issues. Otherwise, customers will continue to drop off, making your efforts ineffective.
To create a seamless shopping experience, you need a robust Shopify mobile app builder like Appbrew.
With Appbrew, you can integrate essential features like AI-powered recommendations, personalized notifications, and smooth checkout flows—ensuring users stay engaged and keep coming back for more.
Don’t let a poor app experience drive your customers away.
