According to Shopify, the average conversion rate for eCommerce industry leaders is around 2.5% to 3%. However, a survey of 3306 stores reveal that the average conversion rate that most businesses see is somewhere around 1.3%.
So, you’re not alone facing this low conversion rate challenge. It’s one of the biggest challenges of the eCommerce industry. And with competition increasing with every passing day, the number are gonna get lower, because frankly, customers will have far too many options.
But this doesn’t mean you do nothing about it!
You see, your revenue does not depend on traffic to your eCommerce store. Not even website engagement duration. Sure, they determine how much you can scale — but your biggest goal is get customers to hit the buy bottom and get as many click on it as possible.
And you cannot achieve conversion of the highest possible order with just one strategy — you need a mix of everything with one focus point — to reduce the friction between discovery to buying.
In this blog, we’ve listed 15 best Shopify apps that will help you improve the conversion rate of your Shopify store. And we’ll also tell you how.
Let’s dive right in!
Best Shopify apps to increase conversions
Did you know — a one extra click can be the reason why your customers do not enter their card details on your eCommerce store?
But luckily because you already have a store on Shopify, there are a plenty of apps you can use reduce the number of clicks (read friction) and make it seamless for your customers to get the product delivered.
These Shopify apps will definitely help you increase your eCommerce conversion rate:
1. Appbrew - Shopify Mobile App Builder
Getting customers to stay in your store longer and visit repeatedly is key to boosting your conversion rate. The more your customers explore your products, the more likely they are to develop a desire to buy. You don’t want to lose them before they reach that point of wanting to get your product delivered home.
One common problem with Shopify stores is that customers tend to forget about them and might start looking for the same product elsewhere, leading to lost opportunities.
Having your own eCommerce app, however, ensures that your customers see your business more often. Apps offer a far more enhanced and immersive user experience, resulting in higher conversions.
This is where Appbrew comes in.
Appbrew is a Shopify Mobile App Builder that allows Shopify store owners to create custom mobile apps for their eCommerce businesses without extensive coding knowledge. Prioritizing an enhanced eCommerce app user experience, it integrates features like fast checkout, personalized push notifications, deeplinks, and a sleek interface to spike conversions and drive sales.
Appbrew ensures that every integration or customization on your Shopify store is replicated seamlessly in the app. Optimized for mobile devices, the app’s performance surpasses that of your website. Unlike other Shopify mobile app builders, Appbrew doesn’t force-fit you into a template—it allows you to customize everything based on your branding and personal preferences.
By creating your mobile app with Appbrew, you can not only increase your conversion rate but also acquire more customers. The data collected via the app is more in-depth, improving your targeting, which reduces your customer acquisition costs.
Also Read: Best Shopney Alternatives for Shopify Stores
2. PushOwl
As discussed earlier, customers often search for products on multiple eCommerce stores.
Push notifications can help you re-engage these visitors, bringing them back to your store and increasing the chances of conversion.
PushOwl, a browser-based push notification tool available through the Shopify App Store, is designed to do just that.
Simple and intuitive, PushOwl’s marketing automation helps you automate redundant tasks with a push notification campaign. You select the type of campaign (regular or flash sale), segment your subscribers, choose sending options, and design your notifications.
You can preview how the notification will look on different versions of Windows, Mac, and Android.
Its practical dashboard tracks your marketing campaign performance, including impressions, clicks, and revenue generated.
3. Omnisend
One of the biggest challenges of running an online store is finding effective ways to reach out to customers and drive sales.
Many eCommerce owners believe that effective email marketing is expensive in terms of time and money, but Omnisend easily busts that myth.
With Omnisend, you can automate your email and SMS marketing campaigns, use templates for newsletters, create highly personalized messages, and engage with customers in a meaningful way.
Omnisend allows you to automate your campaigns based on customer behavior, ensuring that your messages are relevant and timely. Its advanced segmentation and personalization features help create targeted campaigns.
Supporting multiple channels such as email, SMS, and web push notifications, Omnisend integrates seamlessly with Shopify and provides detailed reporting to track your campaign performance.
4. Fomo
To tackle low conversion rates, you need a tool that would create a sense of urgency for visitors and show prospective shoppers that others trust your brand.
As risk-averse creatures, we tend to hurry into busy shops. To achieve this effect online, you can install Fomo.
This app increases conversions with social proof notifications, creating an online equivalent of a busy store.
Fomo displays recent orders, product reviews, newsletter sign-ups, and other customer behaviors on your storefront.
It uses location detection to show relevant notifications and live traffic notifications to indicate the number of people currently shopping.
Although the dashboard might seem complicated at first, the ‘Theme’ option makes it easy to customize without coding. Fomo also integrates with Zapier, Mailchimp, and Instagram, displaying various notifications and insights.
5. OptinMonster
OptinMonster is a comprehensive customer messaging builder with a vast array of behavior, targeting, and analytics settings to optimize your messages. Its flexible builder has made it a popular choice among Shopify users.
OptinMonster has received mixed reviews on the Shopify App Store, with some users praising its features and others highlighting issues, particularly with billing. Despite this, the app offers impressive capabilities.
OptinMonster's pop-ups can be precisely targeted to respond to user behavior, allowing for a subtle and effective email capture strategy.
Although the visual appeal of the messages might not be as strong as some competitors, the app's statistical reports, powered by Google Analytics, provide valuable insights.
By using targeted pop-ups and behavior triggers, OptinMonster helps you engage visitors at the right moments, encouraging them to complete purchases and boosting your conversion rates.
6. Sendcloud
Checkout abandonment is a major contributor to low conversion rates. Offering multiple shipping solutions gives customers control over delivery speed, price, place of delivery, and their favorite carrier, encouraging them to complete the purchase.
Sendcloud is a Shopify app that integrates multiple carriers and shipping methods directly into your checkouts.
It allows you to create custom tracking emails with personal branding, promotional content, and links to social media, increasing re-engagement and conversion rates.
Sendcloud supports up to 25 international carriers, allowing you to switch between them with ease.
Its Return Portal lets customers handle returns quickly and effortlessly, minimizing the chance of a bad return experience and increasing repeat purchases.
7. ReferralCandy
Building trust through word-of-mouth marketing is a powerful way to increase conversions. The best recommendations come from close friends.
Instead of cold calling or reaching out to long email lists, you can focus on satisfied customers by using ReferralCandy.
This app automates the referral process, boosts sales, and increases customer loyalty.
It's easy to set up rewards like free samples or swag for both product advocates and referrals.
ReferralCandy also provides ready-to-go themes for crafting referral emails, landing pages, and social media templates. The app's referral report section offers insights into referrals, email views, purchases, social media shares, and sales due to referrals, making it one of the most effective apps for any Shopify store owner looking to increase their conversion rate.
8. LimeSpot Personalizer
Customers feel special when they receive personalized attention from brands. Personalized offers attract new customers and retain existing ones.
LimeSpot Personalizer is an AI-powered platform that increases conversion rates, customer engagement, and transaction sizes across different sales channels.
It provides real-time product recommendations, upsells, cross-sells, and post-purchase recommendations.
The app allows you to add multiple recommendations on every page and customize the layout, design, content type, and placement. LimeSpot Personalizer also offers A/B testing and real-time analytics to track ROI.
With a comprehensive analytics dashboard and excellent customer support, this app is a must-have for any Shopify store aiming to provide a personalized shopping experience.
9. Searchanise
To optimize performance and prevent customers from leaving without a purchase, personalized search suggestions are essential.
Searchanise's Smart Search & Instant Search app provides relevant product suggestions as customers type in the search bar. It offers advanced personalized CDN search with instant suggestions, autocorrection, synonyms, redirects, and stopwords.
The app includes advanced auto filters for relevant search results and customizable product labels and recommendation blocks.
With real-time product sync and catalog indexation, Searchanise ensures your customers find what they're looking for quickly.
The app's quick onboarding and automatic addition of the search results page widget make it easy to use, with no coding required.
10. Shop by Shopify
To make the purchasing process pleasant and fast, Shopify introduced the Shop app, a digital shopping assistant.
It remembers checkout details, tracks orders, and shipping information. And because customers do not have to enter their details again — the friction reduces, which can help increase the conversion rate of your store.
Shop Pay speeds through checkout and offsets delivery emissions simultaneously. It provides real-time delivery updates from cart to home in one place and offers personalized product recommendations from favorite stores. The app ensures security by meeting payment compliance standards and encrypting data.
Additionally, Shop calculates the carbon emissions of deliveries and converts them into the number of trees needed to offset the emissions. And according to a Harvard Business Review survey, 64% of the customers say sharing the same values with a brand is the primary reason they have a relationship in the first place. So if this is something you truly stand for, more customers will find you interesting.
11. Optimonk
Converting website visitors into customers is a common challenge for online merchants.
Statistics show that:
- Only 3% of visitors are ready to buy immediately
- 47% may buy in the future
- 50% will never make a purchase.
To capture the interest of the 47%, using pop-ups and onsite messages can be highly effective.
OptiMonk's Exit Intent Popup app is a trusted conversion optimization tool used by thousands of Shopify stores.
It offers over 200 ready-to-use templates and a Drag & Drop editor, making it easy to create your first campaign in minutes.
OptiMonk allows you to monitor visitor behavior and trigger messages based on specific actions, such as exit intent or time spent on a page. You can target visitors based on traffic source, browsing history, cart content, and more.
By displaying items visitors have viewed before or recommending popular products, OptiMonk encourages purchases, eventually boosting your average conversion rate.
The app also lets you track the monetary value, efficiency, and performance of your campaigns over time.
With OptiMonk, you can launch pop-ups, side messages, notification bars, and gamification campaigns without any coding.
This app makes it easy to grow your email list, upsell products, and promote special offers, enhancing the personalized experience for visitors and increasing your sales.
12. TinyIMG
High-quality product images are crucial for engaging customers and allowing them to fully explore products. However, large image files can slow down your Shopify store, impacting page speed and conversions.
TinyIMG is an image optimization app that compresses and optimizes images without compromising quality. By reducing file sizes and choosing the optimal file type, TinyIMG ensures faster loading times.
And according to Google, every 0.1 second improvement in your page load speed improves the mobile conversion rates by 8.4 percent.
TinyIMG also optimizes image alt texts, aiding SEO and boosting your visibility in Google image searches. With no technical expertise required, TinyIMG offers a simple solution for improving conversion rates and customer satisfaction.
13. Gorgias
Customer service and conversion rates are closely linked, and Gorgias, a revenue-centric customer service platform, exemplifies this connection.
It streamlines order management and customer interactions by unifying every conversation, including social comments and DMs, into a single ticket view. This allows agents to provide efficient, sales-focused support.
Gorgias reduces checkout friction with self-service resources and dynamic Macros for personalised responses.
Agents can access full customer context, including order and conversation history, ensuring informed and timely responses across multiple channels like email, chat, voice, SMS, WhatsApp, and social media.
Gorgias enhances the customer experience and boosts conversion rates by providing exceptional service.
14. StorifyMe
StorifyMe is a powerful tool for increasing conversions by integrating storytelling formats like stories, shorts, ads, and snaps into your Shopify store and marketing campaigns. It enhances user onboarding, retention, and lifetime value (LTV) through engaging content.
StorifyMe's intuitive Drag & Drop Editor and customizable templates make story creation quick and easy.
With seamless integration and a no-code experience, it captures user attention and boosts conversion rates.
By transforming storytelling into a compelling marketing tool, StorifyMe helps you connect with customers on a deeper level, driving sales and fostering long-term loyalty.
15. Estimated Delivery Date
When customers see an estimated delivery date on the product page, it provides certainty and boosts their confidence in making a purchase.
The Estimated Delivery Date app is designed to enhance consumer trust and elevate sales conversion rates by showcasing estimated arrival dates across product, cart, and checkout pages.
By providing clear delivery expectations upfront, the app minimizes customer inquiries and fosters a sense of reliability and transparency.
Its customizable nature and easy integration, requiring no coding skills, ensure it fits seamlessly into your store's design.
With multi-language and country support and visitor time zone calculations, the app delivers accurate delivery date displays globally, encouraging customers to complete their purchases.
Also Read: Best Shopify Mobile App Integrations to Increase Sales in 2024
Increase your Shopify conversion rate with Appbrew
Improving your conversion rate is not a one-time effort; it’s an ongoing process that requires long-term commitment.
One crucial decision in this journey is building your own eCommerce mobile app. A mobile app gives you more control over your customer interactions and reduces dependency on search engines.
With Appbrew, you can implement all your conversion rate optimization strategies on your mobile app. The only difference will be the performance — the same strategies will produce far better return when implemented on your eCommerce mobile app.
So, by all means, use every app that you would. But if you intend to play the long game — building your own mobile app is step one!
