Cart abandonment is the biggest revenue killer in ecommerce. If your Shopify store doesn't have a strategy for recovering abandoned shopping carts, you're essentially letting potential revenue slip away. According to Baymard Institute, the average abandoned cart rate hovers around 70%, and you're losing big time without a abandonment cart recovery strategy in place.
There are tons of Shopify apps that enable you to recover those almost-sales, but some stand out from the crowd. After diving deep into what's available, here are my ten picks for the best abandoned cart recovery apps for Shopify.
The 10 best Shopify apps for abandoned shopping cart recovery
- Appbrew for an omnichannel mobile app solution
- Postscript for SMS marketing
- OptiMonk for high-converting popups
- PushOwl for web push notifications
- Hextom for multi-channel recovery
- TxtCart for AI-powered SMS recovery
- UpPush for budget-friendly cart recovery
- Klaviyo for data-driven email automation
- Coco AI for WhatsApp marketing
- Retainful for email-focused recovery
What makes a great abandoned cart recovery app?
If your reaction to the sheer number of abandoned cart solutions on the Shopify App Store is overwhelming (and maybe a bit of skepticism), I get it. With so many options promising to recover your abandoned cart, it's tough to separate the truly effective from the merely adequate. So here's what I looked for in my evaluation:
Automation capabilities. Great recovery apps don't just send one generic reminder but they create intelligent workflows that adapt to customer behavior. I paid close attention to timing options, sequence building, and trigger flexibility.
Customization options. Your recovery messages should match your brand voice and aesthetic. The best apps offer drag-and-drop editors, customizable templates, and personalization features that make your recovery messages feel like a natural extension of your store experience.
Analytics and reporting. You can't improve what you don't measure. Top-tier apps provide detailed insights into recovery rates, revenue attribution, and campaign performance so you can continually optimize your approach.
Integration ecosystem. The ability to work seamlessly with your existing tech stack matters. Apps that play nice with other tools (or better yet, have built-in connections) ranked higher in my evaluation.
Pricing value. Abandoned cart recovery should pay for itself many times over. I looked at pricing structures that make sense for merchants at different growth stages, with special attention to ROI potential.
With these criteria in mind, let's dive into the apps that can help you turn abandoned carts into completed purchases.
Best Shopify abandoned cart app for popup-driven recovery
OptiMonk
OptiMonk takes a proactive approach to cart abandonment by capturing visitor intention before they leave your site. While many cart recovery solutions focus on after-abandonment tactics, OptiMonk specializes in exit-intent popups that can prevent abandonment in the first place or capture contact information for follow-up.
The platform offers an impressive library of pre-designed popup templates specifically created for cart recovery scenarios. Whether you want to offer a discount to save the sale, collect an email or phone number for later follow-up, or simply remind customers what they're leaving behind, OptiMonk has templates optimized for conversion.
What really sets OptiMonk apart is its commitment to true revenue analytics rather than vanity metrics. Their reporting dashboard shows exactly how much revenue your recovery popups are generating, giving you clear ROI visibility. This data-driven approach extends to their A/B testing capabilities, which let you experiment with different recovery messages to find what resonates best with your audience.
The unique discount code feature is particularly effective for cart recovery. OptiMonk can generate one-time use codes for abandoned cart scenarios, track redemption, and even send automatic reminders to use the code before it expires. This creates urgency while also providing value to customers considering a purchase.
With their visual editor, you can customize every aspect of your recovery popups without needing design skills. Match your brand colors, add product images from the abandoned cart, and personalize messaging based on cart value or products, all through a simple drag-and-drop interface.
OptiMonk offers a free plan with 10,000 pageviews per month, making it accessible for smaller stores. As you grow, their Essential plan ($29/month) and Growth plan ($99/month) provide increased pageview allowances and additional features for scaling your recovery strategy.
Best Shopify abandoned cart app for omnichannel mobile experiences
Appbrew
Appbrew tackles cart abandonment amazingly well by giving your customers a dedicated mobile shopping app experience. This approach is brilliant because mobile apps have 3X higher conversion rates than mobile websites, and customers who install your brand's app are already showing 10X higher engagement.
What makes Appbrew special is its AI Concierge that reduces cart abandonment by serving as an in-app shopping assistant. Like an attentive store associate, it helps customers overcome decision fatigue by answering queries and offering personalized product recommendations exactly when they're needed, naturally reducing cart abandonment in the first place.
Appbrew also allows you to send unlimited free push notifications directly to your customers' devices. These push notifications have dramatically higher open rates than emails (often 4-10x higher), making them incredibly effective for cart recovery.
The app goes beyond simple notifications by offering a comprehensive mobile shopping experience that integrates seamlessly with your Shopify store. When customers abandon a cart in your Appbrew-powered mobile app, you can immediately trigger personalized recovery sequences that feel premium rather than pushy.
What's especially powerful is how Appbrew serves as a hub that works alongside your other marketing tools. Its native integration capabilities mean you can coordinate recovery efforts across multiple channels, that is by sending an app notification first, followed by an email from Klaviyo, then perhaps an SMS reminder via Postscript. This omnichannel orchestration creates multiple touchpoints without creating message fatigue.
The platform also provides detailed analytics on cart abandonment within your mobile app, helping you identify patterns and optimize the customer journey. With a dedicated team of Growth Success Managers you can seek strategic guidance specifically for recovery campaigns that drive results.
Appbrew's Pro plan offers high performance native iOS and Android App and the full suite of recovery tools at just $999/month, with the Enterprise plan adding advanced features like native post-purchase experiences and unlimited integrations with your other recovery tools. The good news: you only pay when your app goes live, so there's no upfront investment required.
Best Shopify abandoned cart app for WhatsApp marketing
Coco: AI WhatsApp Marketing
Coco brings abandoned cart recovery to WhatsApp. The messaging platform with some of the highest open and engagement rates in the world. With average open rates above 95%, WhatsApp presents an enormous opportunity for cart recovery that many Shopify merchants overlook.
What makes Coco particularly special is its AI-powered approach. Rather than sending static reminders, Coco's AI recovery agent can engage in natural conversations with customers, addressing questions and removing purchase barriers in real-time. This conversational commerce approach turns recovery messages into helpful interactions rather than sales pitches.
The platform excels at growing your WhatsApp subscriber list through strategic integrations. Its Live Chat Bubble and popup integrations make it easy for visitors to opt into WhatsApp communications, expanding your recovery reach. All subscriptions are fully GDPR-compliant, ensuring your recovery efforts meet global privacy standards.
Coco's automated cart recovery is impressively sophisticated. The AI agent can detect abandoned carts, send personalized recovery messages, and handle the entire conversation flow directly from answering product questions to processing objections. The system even automatically translates into 96 languages based on the customer's browser language, making it effective for global audiences.
The platform provides real-time ROI performance metrics for all your recovery efforts, showing exactly how much revenue your WhatsApp campaigns are generating. This data-driven approach helps you optimize messaging, timing, and offer strategy for maximum effectiveness.
Coco offers a free Light plan to get started, with paid plans beginning at $59/month for the Starter plan (which includes your own company number and automated cart recovery). The Pro plan ($159/month) adds unlimited contacts and additional features for scaling your WhatsApp recovery strategy.
Best Shopify abandoned cart app for SMS marketing
Postscript
Postscript has built its reputation as the go-to SMS marketing solution for Shopify stores, and its abandoned cart recovery capabilities are particularly impressive. The platform excels at turning abandoned carts into sales through conversational text messaging that feels personal rather than automated.
What's clever about Postscript's approach is how it balances automation with authenticity. Their abandoned cart flows can be triggered at precisely the right moment after abandonment, with customizable timing sequences that prevent message fatigue. You can create multi-step recovery flows that adapt based on customer responses, making your SMS recovery efforts feel like a helpful reminder rather than an annoying sales pitch.
The platform also offers robust segmentation capabilities, allowing you to tailor recovery messages based on cart value, product category, customer history, and more. This means you can create recovery strategies with different approaches for high-value carts versus lower-value ones, or first-time browsers versus loyal customers.
Postscript's analytics really shine when evaluating the success of your recovery campaigns. You can track exactly how many abandoned carts were recovered through SMS, the revenue generated, and even compare conversion rates across different message variations. This data makes it easy to continually refine your approach.
With pricing starting at just a monthly minimum spend of $25 (with a $1,000 credit for your first 30 days), Postscript offers accessible SMS recovery for stores of all sizes. As you scale up to their Growth ($100/month) or Professional ($500/month) plans, you get additional features like unlimited opt-in keywords and dedicated support to maximize your recovery strategy.
Best Shopify abandoned cart app for web push notifications
PushOwl (Brevo)
PushOwl (now powered by Brevo) offers a comprehensive marketing suite that excels at abandoned cart recovery through web push notifications, SMS and Email. The web push notifications appear directly on a customer's device even when they're not browsing your store, creating a powerful recovery channel that doesn't require email or phone number collection.
What makes PushOwl particularly effective for cart recovery is the immediacy of push notifications combined with their high visibility. Unlike emails that might get buried in the spam box, push notifications command attention right on the customer's screen. PushOwl leverages this advantage with targeted abandoned cart notifications that can include product images, personalized messaging, and direct links back to the checkout.
The platform offers ready-to-use automation presets specifically designed for abandoned cart recovery. These sequences can be triggered based on abandonment time and can include multiple touchpoints with different messaging strategies. You can also combine push notifications with email and SMS messaging for a true omnichannel recovery approach.
PushOwl's analytics provide clear visibility into how your recovery campaigns are performing. You can track notification open rates, click-throughs, and most importantly, recovered revenue. This data helps you refine timing, messaging, and frequency for maximum effectiveness.
The Plus Bundle ($19/month) includes abandoned cart recovery automation along with custom email popups and shipping update notifications. For more advanced needs, the Power Bundle ($79/month) adds features like browse abandonment automation and custom segmentation tools to further refine your recovery strategy.
Best Shopify abandoned cart app for multi-channel recovery
Hextom
Hextom stands out in the crowded cart recovery space by offering a truly unified approach across WhatsApp, SMS, and web push notifications. Rather than treating these as separate channels, Hextom's smart balancing algorithm ensures each abandoned cart is addressed through the optimal channel for that customer, avoiding duplicate messages while maximizing recovery chances.
The platform's abandoned cart recovery automation is particularly sophisticated. It doesn't just target abandoned carts but also addresses abandoned checkouts and even abandoned browsing sessions. This multi-level approach catches potential sales at various stages of the funnel, from casual browsing interest to checkout hesitation.
What's especially useful about Hextom's approach is how it builds your subscriber list across all channels simultaneously. Their customizable popups collect WhatsApp, SMS, and web push subscribers, giving you multiple recovery options for future abandonment scenarios. This creates a growing recovery ecosystem that becomes more effective over time.
The campaign creation system makes it simple to develop multi-channel recovery sequences in minutes. You can design a series of messages across different channels, set optimal timing and frequency, and even create contingency paths based on customer interaction (or lack thereof).
With their free plan, you get 10 free WhatsApp messages and 1,000 free web push messages to test the waters. The Business Plan ($15/month) adds abandoned cart, checkout, and browser recovery workflows along with SMS marketing capabilities. For larger operations, the Enterprise Plan ($50/month) includes advanced features like campaign scheduling and unique discount codes to incentivize recovery.
Best Shopify abandoned cart app for AI-powered SMS recovery
TxtCart
TxtCart takes SMS cart recovery to the next level by incorporating conversational AI that can actually engage with customers in two-way text conversations. Rather than sending static, one-way reminders, TxtCart's AI agents create personalized interactions that address customer questions and objections in real-time.
This approach is revolutionary for cart recovery because it addresses the core reasons customers abandon carts that is concerns about shipping, questions about products, price hesitation, etc. The AI can handle these conversations naturally, removing barriers to purchase without requiring your team's intervention.
The platform's "liverecover" system sends SMS bump messages at the optimal moment after abandonment, with the AI ready to engage if the customer responds. The conversation feels remarkably human, with the AI able to answer product questions, offer reassurance about delivery times, or even generate unique discount codes to close the sale.
TxtCart also provides real-time analytics that show exactly how your recovery conversations are performing. You can track metrics like response rates, conversation length, objection types, and most importantly, recovered revenue. This intelligence helps you continuously improve both your recovery strategy and your overall shopping experience.
With pricing starting at $29/month for the Starter plan (with $1,000 in free recovered sales before commission kicks in), TxtCart offers an attractive entry point for SMS recovery. As you scale to Growth ($79/month), Pro ($199/month), or Enterprise ($499/month) plans, the commission rates decrease while additional features like custom AI personas and advanced reporting become available.
Best Shopify abandoned cart app for budget-friendly recovery
UP
Uppush offers one of the most comprehensive abandoned cart recovery solutions for stores on a budget. With their free plan offering abandoned cart recovery functionality right out of the gate, it's an exceptional value proposition for merchants just starting their recovery efforts.
The platform combines email marketing and web push notifications to create a multi-channel recovery approach that's remarkably effective. Their abandoned cart workflows can be fully customized with timing sequences, messaging variations, and conditional logic that adapts based on customer behavior.
What makes Uppush particularly impressive is their feature set relative to price. Even the free plan includes automated workflows for abandoned carts, price drops, and back-in-stock notifications. The PRO plan ($8.99/month plus usage) adds abandoned checkout recovery and removes branding, creating a seamless experience for your customers.
The platform also understands that growing your subscriber base is crucial for effective recovery. Their spin wheel and opt-in popup tools help capture contact information before abandonment occurs, expanding your recovery reach. With multi-language support included in all plans, you can recover carts from global shoppers in their preferred language.
Uppush’s pricing model is transparent with the PRO plan charges based on actual usage ($0.8 per 1,000 emails and $0.2 per 1,000 web push impressions) while maintaining unlimited contacts. This means you only pay for successful delivery of recovery messages rather than database size, aligning costs directly with recovery activities.
Best Shopify abandoned cart app for data-driven automation
Klaviyo
Klaviyo has earned its reputation as a powerhouse for ecommerce marketing automation, and its abandoned cart recovery capabilities showcase why it's the preferred solution for data-driven merchants. What sets Klaviyo apart is how deeply it integrates with your Shopify store's data, creating recovery experiences that feel remarkably personalized.
The platform's abandoned cart flows go far beyond basic reminders. You can create sophisticated recovery sequences that branch based on dozens of variables based on cart value, product category, customer lifetime value, previous purchase history, and much more. This means you can tailor recovery approaches for different customer segments, maximizing effectiveness across your entire audience.
Klaviyo's flow builder uses an intuitive visual interface that makes it easy to design complex recovery sequences. You can set precise timing between messages, create A/B tests to optimize performance, and even incorporate dynamic content that pulls directly from the abandoned cart. This level of customization ensures your recovery messages feel relevant rather than generic.
What's particularly valuable about Klaviyo's approach is its omnichannel capabilities. You can coordinate recovery efforts across email, SMS, and mobile push notifications, creating a cohesive experience that reaches customers through their preferred channels without creating message fatigue.
The platform's analytics provide granular insight into your recovery performance. You can track metrics like recovery rate by message, revenue attribution by flow step, and comparative performance across different recovery approaches. This intelligence helps you continuously refine your strategy for maximum ROI.
Klaviyo offers a free plan for up to 250 contacts, with paid plans starting at $20/month for email and $15/month for SMS as you grow. While not the cheapest option, the platform's recovery capabilities and data integration depth deliver exceptional value for serious ecommerce operations.
Best Shopify abandoned cart app for email-focused recovery
Retainful
Retainful delivers a focused, highly effective email-based approach to abandoned cart recovery. While many platforms try to do everything, Retainful has perfected the art of email recovery workflows that actually convert browsers into buyers.
The platform's abandoned checkout recovery system sends a series of well-timed email reminders that strategically re-engage shoppers. What makes these emails particularly effective is Retainful's approach to personalization where each message includes the exact items left behind, continues the shopping experience seamlessly, and can even offer incentives that scale based on cart value or customer history.
One of Retainful's standout features is its unique discount code generator. The system can automatically create one-time-use coupon codes for abandoned carts, adding urgency and exclusivity to recovery offers. These codes can be set to expire after a certain period, creating natural FOMO that drives customers back to complete their purchase.
The platform's drag-and-drop email editor makes it simple to create high-converting recovery emails without design skills. Choose from over 100 ready-made templates specifically designed for cart recovery scenarios, then customize them to match your brand identity and messaging strategy.
What's particularly impressive about Retainful is its pricing structure. The Free plan includes basic abandoned cart recovery for up to 500 emails per month. The Starter plan ($19/month) dramatically increases this to 20,000 email credits monthly, while the Growth plan ($49/month) offers 50,000 monthly email credits and includes personalized onboarding worth $500 for free.
How Appbrew integrates with other recovery tools
While each of these abandoned cart recovery solutions offers impressive capabilities on its own, the real magic happens when you use Appbrew to launch a highly customizable and sales focused iOS and Android mobile app which acts as the central hub for your recovery strategy.
Here's why Appbrew's integration capabilities make it the perfect foundation for a comprehensive recovery approach:
Enhanced customer experience. Appbrew creates a premium mobile shopping experience that naturally reduces cart abandonment through better usability and engagement. When abandonment does occur, recovery messages feel like a natural extension of this premium experience rather than disconnected marketing.
Push notification power. Appbrew's unlimited push notifications create a direct line to customers that bypasses email inbox competition and SMS costs. With open rates often exceeding 90%, these notifications provide the highest-visibility recovery channel available.
Omnichannel orchestration. Appbrew integrates seamlessly with Klaviyo to coordinate push notifications and emails in a sequential strategy based on customer engagement.
Reduced message fatigue. Integrated recovery through Appbrew prevents the common problem of bombarding customers with too many recovery messages across different channels. The system can orchestrate recovery attempts intelligently, prioritizing channels based on customer preferences and engagement history.
Building your abandoned cart recovery strategy
When choosing abandoned cart recovery software, it's important to be strategic. This will be a critical revenue driver for your Shopify store, potentially recovering thousands (or even millions) in otherwise lost sales without requiring constant attention from your team.
The most effective approach typically combines multiple recovery channels with Appbrew's mobile app experience and push notifications forming the foundation, supplemented by specialized tools for specific channels or use cases. This creates a comprehensive safety net that catches abandonment regardless of shopping environment, customer preference, or abandonment reason.
With the right mix of recovery apps working in harmony, you'll turn cart abandonment from a costly problem into a revenue opportunity that continuously brings customers back to complete their purchases.
