If you cannot track it, you cannot improve it. Following the same philosophy, Appbrew's Advanced Analytics Dashboard provides an inclusive overview of key metrics, enabling brands to make informed decisions that drive sales and customer retention. This feature focuses on 4 main areas: user data, orders data, retention, and notifications data.
User Data
The analytics dashboard captures user data that helps brands understand their audience better.
- Active Users: Track how many users engage with your app daily or monthly.
- New Users: Identify how many users are installing your app for the first time.
- User Retention: Measure how well you keep users coming back after their initial visit.
Orders Data
Orders data is a cornerstone of the analytics dashboard. It provides insights into sales performance, including:
- Total Sales: Understand the overall revenue generated within a specific timeframe.
- Average Order Value (AOV): Calculate the average amount spent per order to gauge customer spending habits.
- Conversion Rate: Measure the percentage of sessions that result in a purchase, offering insights into the effectiveness of your marketing efforts.
This data syncs seamlessly with Shopify analytics, where brands can track both sales and order numbers. It also differentiates between first-time and repeat customers, giving AOV insights for each group.
Retention Metrics
The analytics dashboard lets merchants create retention cohorts, showing them how long users stay engaged with the app. By analyzing these cohorts, brands can identify trends and implement strategies to strengthen user loyalty.
Notifications Data
The analytics dashboard tracks:
- Notifications Sent: Monitor how many push notifications you send out.
- Notifications Clicked: Measure the engagement rate by tracking how many users interact with those notifications.
- Revenue Through Push: Analyze how much revenue is generated through actions taken after receiving push notifications.
App Events Integration with Google Analytics
Appbrew also integrates with Google Analytics, sending app events that provide insights into user interactions.
- View Cart: When users view their shopping cart.
- Add to Cart: When items are added to the cart.
- Begin Checkout: Marks the start of the checkout process.
- Purchase: Indicates when a purchase is completed.
By tracking these events, brands can create detailed funnels that visualize the user journey from browsing to purchase. This information identifies drop-off points and improves conversion rates.
MS Clarity Integration
Appbrew integrates with MS Clarity for heatmaps and session recordings. This feature allows brands to visualize how users interact with their app, identifying areas for improvement in user experience.
CRM Integration for Holistic User Journeys
Events are also sent to CRM platforms like Klaviyo, enabling merchants to see the entire user journey event by event. This integration allows for customized event naming and segmentation based on user profiles (device type, country) and behaviors. Brands can create targeted campaigns based on specific user actions, enhancing engagement and driving conversions.
Ironclad Decision Making with Appbrew
Appbrew's Analytics Dashboard is a powerful tool for understanding app performance and user behavior. Leveraging data on orders, user retention, notifications, and integrations with platforms like Google Analytics and CRM systems, helps tremendously in making decisions. If you are ready to strengthen your decision making for your DTC brand, book a demo today with Appbrew.
