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AppsFlyer: Measurement, analytics, engagement, and fraud protection tools. Accurate install & engagement data. Optimize ad spend, unified analytics. Personalized journeys, audience targeting. Comprehensive fraud protection, raw data access.

What is AppsFlyer?

AppsFlyer provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers. Key Features and Services:

  • Campaign Analytics and Attribution: Provides detailed insights into marketing campaign performance, helping to identify which campaigns are most effective in driving app installs and user engagement.

  • User Acquisition Optimization: Offers tools to optimize user acquisition strategies, enabling developers to increase their return on investment and effectively scale their user base.

  • Fraud Protection: Includes robust measures to protect against mobile ad fraud, ensuring that marketing budgets are spent on genuine user interactions and not on fraudulent activities.

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